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  1. Rareform Brand


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  2. Founder's Choice


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    Let Alec + Aric, Rareform co-founders and brothers, choose their favorite design for you from our private stock. Click on a product type below, choose your color hue, and we'll handle the rest.…

  3. Billboard Vinyl


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  4. Artist Series - #ArtLives


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    RAREFORM has teamed up with world-renowed graphic artist, Milton Glaser, to bring you the first artist in the #ArtLives Artist Series. In collaboration with Lamar Advertising, Milton's art is…

  5. RAREFORM Ambassador: Seth Springer


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    For the second installment in our Ambassador Series, Seth Springer, one of our first supporters, took us along on one of his (very tiring) daily workouts and shared with us why he's so stoked…

  6. RAREFORM Process: Step 2 (Cut)


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    Billboard to Bag, Step 2: Cutting the Billboards Unlike some other raw materials, billboards aren’t sold in rolls by the yard. Our Cutting Crew goes through massive piles of vinyl to select,…

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    • RAREFORM Process: Step 1 (Material)


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      Billboard to Bag, Step 1: Raw Material The upcycling process starts when we intercept billboards before they reach the landfill. We’ve partnered with companies like Lamar Advertising, the…

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      • RAREFORM Process: Step 3 (Design)


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        Billboard to Bag, Step 3: Designing the Bags After the billboards are cut, we wash off all the dirt and grime they’ve inevitably picked up beside the road. Once they’re clean, the “old”…

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        • RAREFORM Ambassador: Marc Beauregard


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          For the first installment in our Ambassador Series, we hooked up with singer, songwriter, surfer, and friend Marc Beauregard. Marc grew up on a longboard, and his music speaks to the laid-back lifestyle…

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          • RAREFORM T-Shirts: Made in California


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            When we decided to launch a t-shirt line, we wanted to keep it classic and simple. Our first design features the RAREFORM triangle in patchwork down the chest, and the second displays the RAREFORM…

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            • RAREFORM Presents: Take a Vacation


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              This video was shot in Ventura and Santa Barbara, California, two places where RAREFORM has deep roots. It also features our first two products, the surfboard bag and the wet/dry change mat, both…

            • Welcome to RAREFORM


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              RAREFORM founder Alec Avedissian explains the inspiration and story behind the company. For more info, and to check out our product line, visit us at www.RAREFORM.com.

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              Videos RAREFORM

              Here are all of the videos that RAREFORM has uploaded to Vimeo. Appearances are videos that RAREFORM has been credited in by others.

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