I graduated from the Politecnico di Milano where I attended the courses of Corrado Levi and Andrea Branzi with whom he designed some furniture for the house of Lawrence Steele, Grand Vases and Genetic Tales.
In 1998, I became Art Director for the Trussardi Group working with Nicola Trussardi and photographers that included Satoshi Saikusa, Steven Klein and Armin Linke.
At my own company, pfc. , founded in 2000, we have designed and created many commercial and residential building notably The theoretical de-costuction of the Pirelli Skyscraper in Milan (1996), Villamoda (2001) and the public space around the Dubai International Financial Centre (2007). In 2012 I started to design for Alessi.
I have lectured in Architecture and Industrial Design at the Politecnico di Milano since 1999 and as a "Visiting Professor" at the Luigi Bocconi University in Milan in 2010 and at the IED (L’Istituto Europeo di design) in 2012.
I have written articles and reviews for Vogue Italia and more recently for Domus online.