Etiquette Clothiers Plus

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New York City

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Born in New York City in 2011, Etiquette is dedicated to perfecting the basics. Our collection combines the traditions of classic craftsmanship with modern design. You’ll find little frippery or fussiness in our products. We believe in effortless style and timeless sophistication that’s fashionable, but always wearable. Our focus is on the essentials—socks, underwear, and loungewear made of the highest quality materials—for men, women, children and babies alike reflecting a simple, sophisticated sensibility. Gone are the good old days of everyday dressing to impress? We think not. Etiquette starts with the foundation—for a little bit of civility and ceremony, underneath it all.

Since its launch just over a year ago, Etiquette Clothiers has grown into a global lifestyle basics brand adopted by some of the most influential retailers worldwide including Barneys NY, Bloomingdale's, Steven Alan, Scoop, Brooklyn Circus, Freemans Sporting Club, Treasure & Bond, Fred Segal, Ron Robinson, American Rag, Mohawk General Store, Ron Herman, 10 Corso Como, Le Bon Marche, Liberty London, Selfridges, Artifacts, Isetan, Journal Standard, Takashimaya, Tomorrowland, Super A Market & United Arrows.

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