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David Semb:
I am a Partner at PriSim Business War Games Inc. In this role, I draw upon my management and strategy consulting experience helping clients utilize quantitative business techniques to create strategic change. I have also held management and ownership positions in several businesses including construction contracting, real estate, and aerospace and defense manufacturing.
My expertise is in strategy, finance, marketing, and business training. I have consulted with major corporations, mid-size companies, and start-ups to develop business plans, conduct financial analyses, and lead data mining and statistics projects. Applying this experience to the design and delivery of simulation-based business training, I now work with clients to improve employees’ understanding of strategy, finance, and business decision-making.
A partial list of my clients includes: ADP Dealer Services, Chubb Insurance, Delphi Automotive, Harley-Davidson, McCain Foods, National Semiconductor, Northwestern University, Raytheon, United Technologies Corporation, and Washington Mutual.
I am an adjunct Professor in the Master of Engineering Management program at Northwestern University and also lecture in the Master of Communication Systems Strategy and Management program. I have also lectured in business and information technology at DePaul University.
Prior to joining PriSim, I was a Managing Principal at SPSS Inc., a Senior Manager at Mitchell Madison Group, and a Manager at Deloitte Consulting LLP.
I completed my MBA at the J.L. Kellogg Graduate School of Management at Northwestern University and my undergraduate degree at the University of California, Santa Cruz.

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