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  1. DSM and BrainJuicer SummerFest, Delft 2009


    from BrainJuicer TV Added 26 0 1

    On June 3rd, 2009 DSM and BrainJuicer hosted SummerFest in Delft. Speakers Included: John Kearon, Chief Juicer, BrainJuicer; Mark Earls, Author of 'Herds'; Wouter Smits, Marketeer; Olaf…

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    • Microsoft, Ogilvy & BrainJuicer Fest, Chicago 2011


      from BrainJuicer TV Added 195 1 1

      On November 7th, 2011, Microsoft, Ogilvy & BrainJuicer hosted Consumer Behavior Fest. Speakers included: John Kearon, Founder and Chief Juicer at BrainJuicer; Mark Earls, Consultant and Author…

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      • Frame and Fortune: Applying Behavioural Economics to Reduce Promotional Spend


        from BrainJuicer TV Added 423 0 1

        People like deals. They like them so much that marketers devote huge portions of their budget to promotions - as much as $6 out of every $10 spent on marketing goes on subsidising deals. So why do…

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        • How Behavioural Economics Can Make Packaging More Effective


          from BrainJuicer TV Added 1,294 5 1

          People have two decision-making systems. High-attention, difficult judgements are made by the slower System 2. But most of our decisions are led by System 1, which favours decisions that are quick…

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          • DEUTSCH and BrainJuicer NovaFest, New York, 2010


            from BrainJuicer TV Added 115 0 1

            On November 15th, 2010 Deutsch and BrainJuicer hosted NovaFest in New York. Speakers Included: Gaurav Bhatnagar, Managing Partner, Co-Creation Partners; Val DiFebo, CEO, Deutsch New York; Mark Earls,…

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            • Let's Get Emotional About Advertising - Understanding System 1 vs. 2 thinking


              from BrainJuicer TV Added 1,115 2 1

              Webinar held by John Kearon (27.04.2011) - Understanding System 1 vs. 2 thinking ... for More Effective Advertising

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              • Faris Yakob: Be Nice or Leave!


                from BrainJuicer TV Added 1,448 6 1

                Faris Yakob, EVP and chief technology strategist at ad. agency McCann Erickson, takes us through his six rules of social media engagement which he believes brands should follow to offer something…

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                • Testimonial Lynn Fletcher


                  from BrainJuicer TV Added 9 0 0

                • Testimonial Farhad Hajkazemian


                  from BrainJuicer TV Added 49 0 0

                • Testimonial Marla Spergel


                  from BrainJuicer TV Added 34 0 0

                • Testimonial Richard Shaw


                  from BrainJuicer TV Added 53 0 0

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                BrainJuicer TV

                Here are all of the videos that BrainJuicer TV has uploaded to Vimeo. Appearances are videos that BrainJuicer TV has been credited in by others.

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