Prime Group Plus


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Founded in 1998 by Carl Fredrik Sammeli and Folke Hammarlind, Prime is an agency of 120 employees with its headquarters in Stockholm, focused on all aspects of integrated marketing, public affairs, crisis management, corporate communications and business intelligence.

The agency consists of two different entities: Prime, focusing on public relations and United Minds, providing comprehensive business intelligence services. We provide fully-integrated consulting services to global companies, professional services firms, industry associations, government agencies and other large organizations.

The firm is widely known for its innovative and creative global and local campaigns for leading consumer and corporate brands. Prime has built an international reputation for breakthrough creative work, winning 14 Cannes Lions, 11 Eurobest, five Clios and 14 SABRE awards since 2010.

Prime is part of Weber Shandwick, a leading global public relations firm with business in 81 countries. As part of the Weber Shandwick family, Prime creates innovative concepts and activation programs for its clients in a broad global context. Whether you consider number of employees or geographic coverage, Weber Shandwick offers the global reach to engage the world.

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