Tracy Boyer Clark

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Chapel Hill, NC

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Tracy Boyer is an award-winning multimedia technology strategist, specializing in the intersection of digital media and interactive technology. Currently, Tracy is the first MBA/MSIS dual master’s candidate at UNC-Chapel Hill, where she is studying General Management at Kenan-Flagler Business School and Human-Computer Interaction in the School’s Information Science program.

In 2010, Tracy completed her thesis analyzing short-term retention rates and satisfaction levels of passive and interactive multimedia. Previously, she was a multimedia producer at Roanoke.com, served as the UNC correspondent for CNN.com and interned with The Atlanta Journal-Constitution. Tracy graduated with a multimedia degree from UNC’s School of Journalism and Mass Communication.

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