Simon has been photographing professionally for the past 18 years.
“I have always been motivated by the present and capturing it meaningfully.
As a creative, I see myself in a constant process of exploration. Photography is my choice of medium, experimenting with both new and old technologies have created some of my most appreciated work, and sometimes as the result of the happy accident!”
Simon has always been non–conformist with his style and concept of the work he produces. Whether it be underwater or from the air in his latest creation and ongoing project of abstract aerial imagery after gaining his pilot’s license in 2008.
Over recent years, Simon has worked for numerous international agencies and clients including JWT, Saatchi & Saatchi, Leo Burnett, BBDO and Corbis. His clients’ list includes Unilever, P&G, Nokia, Cathay Pacific, Qatar Airways, Singapore Airlines, MasterCard, Heineken and his industry award list from D&AD, The One Show, Communication Arts and publications in Archive and PDN.
Over the past decade, Simon has divided much of his time between Asia and Europe, Singapore being an ideal stepping stone to create in both markets. Shooting internationally keeps Simon’s concepts and style fresh, and in tune visually with today's global living.