Alix Pennycuick


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The role as Creative Technology Director at RKCR/Y&R allows me to be boldly creative and highly entrepreneurial while remaining closely attuned to the expectations of the company. Helping develop the creative mission and increase RKCR/Y&R’s visibility as an outstanding transmedia creative partner for clients. As a key strategic visionary in regard to the overall creative product, I assure creative excellence among the creative teams. I also help push the creative talent to continually identify and take advantage of emerging creative & technological media opportunities.

Throughout his career, Alix has worked with some of the wold’s best known brands; BA, Nike, Adidas, McDonalds, Coca Cola, Diageo, Pernod Ricard, Sony, Google, Kraft, Mercedes, Audi, Aston Martin, Land Rover, Range rover, Renault, GM and been responsible for winning many industry awards including the Cannes Cyber Lions, Integrated Lions, Meribel Ad Festival, D&AD, Eurobest and China Cristal Awards.

Alix is a frequent speaker and judge at YouTube, Eurobest, Campaign, WARC, Brand Republic, Ocean, D&AD, and the FWA, Creative Review and other industry events.

Recent Awards

31 Awards in 2011 for THE MEGANE EXPERIMENT inc 2 Gold, 6 Silver inc Titanium at Cannes

9 Awards in 2011 for 12 SECOND STRIP inc Gold and 5 Bronze

The UK’s most effective creative agency, 2011
The UK’s most awarded creative agency (and 5th globally), 2011


  1. Jarbas Agnelli
  2. BrandStation
  3. PostPanic
  4. Adam Carpenter
  5. Cale Glendening
  6. John Duncan
  7. Active Theory
  8. Jared Houston
  9. Squarespace
  10. Auditoire
  11. RKCR/Y&R
  12. Matthew Wilcock
  13. Outsider
  14. Robin Davey
  15. Eclectic Method
  16. Immersive
  18. MELT

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