Paul Fabretti

Manchester, UK

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I am the Director of Digital Strategy at Origin Creative Design, having founded Manchester's first social media agency, gabba, in 2009.

I am a strong creative thinker and strategist, capable of translating complex ideas into effective, measurable campaigns taken from over 5 years practical experience in delivering successful campaigns both in the UK and abroad.

What really makes me buzz though is how the internet is changing all our behaviours' and how as marketers and brands, we can change what we do to meet this shift.

My experience in corporate-level social media stretches back to 2005 and my blog, has been in the Ad Age Top 150 for over 3 years and has been shortlisted for numerous computerweekly and BIMA awards. I am also a columnist for the well respected marketing publication The Drum.

In my time I have provided strategic insights, and developed and implemented social media strategies for some of the world's biggest brands such as Dyson, Lexus, Microsoft and SSL International (Durex/Scholl), The NHS and many UK Police Forces.

External Links


  1. Isobar
  2. chainreactioncycles
  3. Bexmedia
  4. Leila Gilley
  5. debs
  6. Red on Blonde Photography
  7. Alexia Golez
  8. James Whatley
  9. Jordan Behan
  10. Julia Roy
  11. Robin Blandford
  12. Tara Hunt