Photographer Tim Wallace is the driving force and creative thinking behind Ambient Life.
An award winning photographer his work is often described as both conceptual and dramatic.
Tim works internationally with many high end brands and clients such as Aston Martin and Morgan in the UK to Kenwood and Audi in the US.
His work has been published globally and in 2010 his work was showcased in 'Victor' Magazine, a industry World wide and highly acclaimed magazine, being named by as one of the UK's most creative photographers whilst in the US Scott Kelby described Tim recently as one of the Ten most influential photographers in the World today.
He is also the humble recipient of many awards including International Advertising Photographer of the Year 2010, UK Motor Industry Photographer of the Year 2010, Hasselblad Photographer of the month Oct 2010, Professional Photographer of the Year 2009 as well as receiving Distinction Awards for his work from such professional boards as the RPS. Tim's company Ambientlife was recently honored in the Best New Business awards and won the 'Best new Creative Business Award' for 2011, something that we are very proud of and a testament to his dedication and drive towards our clients and his work in the field of commercial photography.
A man who's known for his down to earth attitude, his feet are firmly on the ground and his desire to produce creative work is one that he has been driven to from a very young age when he first picked up a camera.
Who is Tim Wallace?
"I plan to live forever, so far so good..."
"Well I'm 40 but think it's the new 30 so things are always good!, I don't sleep much because I'm always thinking about what I can do to create something new, on a morning I often wake up excited for the day like a kid at Christmas just wanting to get out on the road and get on with it. People say I have a wicked sense of humour, not sure on that one, maybe its just a defence mechanism for the fact I'm always trying to lose weight but enjoy good food too much...!
I love to share my work, the whole creative visual voodoo, the journey from A to B and the chance of arriving at C.
My work is often regarded as conceptual and dramatic and to me photography is a process, you'll never hear me mutter 'it'll be fine' as that's simply not enough for me. Life is short and I aim to make mine worth while and interesting with work that I hope reflects this.
My goal in life is to be myself always, be creative, be true and most of all improve just a little part of peoples lives with images that both entertain and sometimes invoke the feelings that I had when I shot them. I've won awards and I'm always of the thought that maybe they got the wrong Tim Wallace, hey I'm grateful always but never take myself or any achievements too seriously, life's too short and people will forget you quickly.
I jumped off a cliff in Norway a few years ago in a BASE jump, why?, well because it felt right for me to do that for myself at that time, I truly believe that anything in life is possible, work hard, be an honest person, tell the people that you love just what they mean to you as often as you can, and most of all be out there shooting because sometimes that's where amazing things can happen."
"the journey from A to B and the chance of arriving at C"
At 16 Tim started work in the darkrooms of the Daily Mail Group where he learned the art of printing and had a baptism of fire into the world of photojournalism, working with many great photographers from both the National Press and agencies. At 19 he joined a top agency based in the UK, and went on to spend an increasing amount of my time behind the camera. His slightly 'different' approach to shooting and his understanding of tone and contrast giving him a potentially different outlook on a scene, mixing this with a more 'contemporary' style to his work, he soon found favour with the UK National Press, having work published in the Guardian, Independent and Times. Later he went into partnership with another mainstream Agency based and continued building on his successes whilst exploring other area's such as Public Relations and Corporate photography with many large UK company contracts until an economic downturn in the country forced him to re-evaluate his options amnd seek a new challenge.
At the age of 22 Tim joined the Royal Navy, serving with 42 Commando Royal Marines in many parts of the world, and after service he followed a more corporate route working with large media companies such as Virgin and Orange before launching Ambient Life to transport his vision forward.
Over the recent years Ambient Life has continued to go from strength to strength. Scott Kelby (NAPP), featured our work in recently and referred to it as 'some of the most inspirational automotive work to come out of the UK'. Over recent years we have seen a very healthy growth in new clients, which we believe is testament to the quality of the work that we produce with virtually all our commissions being generated through referral and reputation, something that we feel is very important. We have also enjoyed a number of features in magazines around the world on our work not to mention exciting 'industry first' events working with Jaguar, Land Rover, and Morgan to hold 'live shoot' car photography seminars at their headquarters. These seminars have been extremely popular and have been a great success with support from all the major manufacturers as they get behind our work including Hasselblad and Profoto.
"I am an idealist, I don't know where I am going but I know I'm on my way..."
Who knows what tomorrow will bring apart from more opportunities.