Gabriel Reyes

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Gabriel Reyes is a leading Hollywood public relations and Hispanic marketing expert who is founder and president of Reyes Entertainment, an award-winning, Hispanic public relations and marketing agency recently re-branded to include general market PR and marketing as well digital content and mobile solutions.

Reyes Entertainment offers its clients extensive experience delivering high impact results for a wide variety of media and entertainment clients including ABC, CBS, PBS, FOX, Columbia Pictures and Warner Bros. Pictures, among many others Reyes has built a sterling reputation by delivering excellent results and customer service for an always impressive client roster, which includes Coca-Cola’s The Adelante Movement, The New York International Latino Film Festival (NYILFF), WWE, PBS Primetime, The Hispanic Scholarship Fund, Disney-ABC Television Group, Latina Magazine, the L.A. Intl. Latino Film Festival and Fox Home Entertainment, among many others.

Reyes Entertainment has won numerous awards and recognitions throughout the years, including the Hispanic Public Relations Association’s PRemio Award for Best Digital PR Campaign for the PBS documentary “The Longoria Affair.” The company also received two PRSA PRism Awards for Excellence in Multicultural PR Campaigns for ABC’s “George Lopez” and PBS’ EMMY Award-winning series “American Family” by Gregory Nava. Reyes also won five MarCom Creative Awards for FOX’s “The Swan,” ABC’s “George Lopez” and “Ugly Betty,” among others

Reyes is well known as a pioneer of Hispanic market in Hollywood. He’s been featured as one of The Hollywood Reporter’s 50 Most Powerful Latinos in Hollywood; The Imagen Foundation’s Most Powerful Latinos in Hollywood; Hispanic Business Magazine 100 Most Influential Hispanics in the U.S.; Hispanic Magazine’s Top Latino Entrepreneurs and Ten to Watch as well as Latino Impact Magazine’s 100 Latinos on the Move. His early days in Hollywood as an executive developing English-language Latino content in films and television is memorialized in Guy Garcia’s 2005 book, “The New Mainstream: How The Multicultural Consumer is Transforming American Business.”

Reyes is also a professor at The University of Texas at Austin delivering a weekly online lecture on Integrated Communications in Latino Entertainment. Active in the community, Reyes was one of the founders of the Los Angeles International Latino Film Festival, produced by Edward James Olmos. Reyes also served on the Board of Directors of OUTFEST, The Los Angeles Gay & Lesbian Film Festival for three years and served as its Co-President for one year. Reyes is a voting member of the American Television Arts & Sciences (ATAS), Entertainment Professional Publicists Society (EPPS), The Public Relations Society of America (PRSA), the Television Publicity Executives Committee (TPEC) and the Hispanic Public Relations Association. He also served on the Board of Directors of OUTFEST, the Los Angeles Gay & Lesbian Film Festival and GLAAD (The Gay & Lesbian Alliance Against Defamation).

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