Alexandra Groover

London, UK

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Originally from California, Groover moved to London in order to promote her designs to the international fashion market. Utilizing her learning experiences gained at Central St. Martins and RISD and in the studios of Alexander McQueen and Zandra Rhodes, she decided to launch her own company. Her Black Label collection was created to fulfill her need for expression through sculptural and textural manipulations of fabric. Black label is a collection of luxury garments inspired by the architecture of nature. Made from fabrics such as felted wool and washed silk, these pieces concentrate on the sculptural properties of the felted wool together with the flattering, body skimming properties of bias cut silk, making the visual impact of the pieces both classic and avant-garde.

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