I am a Senior Creative Director and Consultant specialising in Broadcast Brand Strategy and Advertising.
I have worked for Sky and The BBC, responsible for the creative direction of leading entertainment brands like Sky 1, Sky Arts, BBC World and UKTV Network, and launched channels like Paramount Comedy (Comedy Central) and Nickelodeon in the UK. I have also launched platform services like Sky HD and Sky + and collaborated with many US studios to plan and create advertising campaigns for the launch of shows like LOST, 24 and Prison Break.
As a creative director and brand consultant for broadcasters and agencies, my work involves everything from strategic and advertising planning, including brand positioning such as developing channel manifestos, to hands on creative development, pitching and team leadership.
I have an award winning broadcast background including D&AD and Cannes Lion awards. I have created multi–platform advertising campaigns for television, print and digital, including one of the most successful virals of all time ‘The Real Life Simpsons’, which received personal recognition from creator Matt Groening.
As a strategic consultant I have worked with senior broadcast stakeholders to establish strong marketing propositions for programme launches, platform services and sales advertising, along with creating new brand positioning for channels like Viasat Film, TV3 Denmark, Explorer and Tigo Triple Play South America.
I am currently part of the management team at Wonderful Content. Specialising in creating distinctive brand visions for content providers, channel rebrands and programme & brand advertising.