I am a professionally trained Graphic Designer and have been an Art Director in advertising for the past 20 years.
I worked at many leading agencies in Colombia across clients whit 12 years of experiencie with regional Brands and local releases for Brands like BBVA, Carrefour, Unilever, Bank BBVA, Air France, Peugeot, Banco Santander, Mazda, Nestlé, Carrefour, and many other local brands in the beer, bank and hotel categories.
In the last 8 years I have lead creative teams of up to 15 people, managing regional accounts like SAB MILLER, Juan Valdez and the
re-launch of Aguila, Colombia’s most popular beer, achieving a 28% rise in sales and penetration. A success case acknowledged by the SAB MILLER group.
He has Creative Directed work for Juan Valdez, SABMiller Bavaria, Sprite, Nike and Shakira’s first album “Pies Descalzos”.
I have been the Creative Director for Nokia since 2004 in the LTA region and leads a team of 19 Art Directors, Copywriters and Designers dedicated 100% to think, create and execute campaigns for Nokia in all the region and we have had achievements such as Highway Nokia N97, the implementation of Tron 8 and N8 in movie theaters and Whats App regional campaign for Latam.