I am a writer/video producer and work primarily with government and corporate clients. I've also written lyrics for several songs working with Washington, DC composer, Todd Hahn.
I believe my strength is helping clients identify the messages and story they want to tell and then creating a video that supports those messages. But video is a visual medium, so the story needs to be told through the visuals.
I really like interviewing people.. because I've found they always say more interesting things than could be scripted. The challenge with video is that clients often want to put every piece of technical information about their program or project in the script, but that does not make an effective video! So, it is a balancing act to create something compelling and interesting to watch, and that still tells the story.
Producing a video is a collaborative process -- working with directors of photography, graphic artists and editors. It's great fun and always a challenge to pull all of the pieces together under budget and on schedule.