Abeer El Sheteahy


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To accomplish great things, we must dream as well as act
Abeer W. El Sheteahy profile

• A mother of Karim 7 years old, a wife of Massimo Ruscitti, an Italian Engineer in Al Jazeera Sports Channel and a career woman

• A graduate from the American University in Cairo, Feb 1995
B.A., Business Administration Minor in Mass Communication

First Dream (to join AUC)
First student in Egypt to be granted a full scholarship in the AUC, American University in Cairo, not only for the academic excellence but also for the excellence in the extracurricular activities

Second Dream (to graduate with a special honour)
Winner of the Parents’ Association Cup, in demonstrating unusual capability in blending academic achievement with major contributions to student Cultural and sport activities, Graduation Ceremony, 1995

Third Dream (once in the life time experience)
Merits: Nominated by my university and chosen by the Egyptian government to represent Egypt in the Ship for World Youth (SWY), 1996. A program sponsored by the Japanese Government, visiting Japan, Sri Lanka, South Africa, Tanzania and the United Arab Emirates

• 16 years experience in the TV world occupying the following positions:

- Promo producer
-Voice over talent
- Assistant head of channel
- Network promotion coordinator
- Program and corporate films producer
- On air promotion supervisor for 2 kids channels
-Acting Manager for promotion and branding department in 2 kids channels
I have worked the first 10 years of my career life in ART, Arab Radio and Television, in Italy ( first 5 as presenter, researcher and copywriter in movie, variety and drama channels and the later 5 in the network promotion department as coordinator, promo producer and Assistant head of channel. As for the last 6 years and till present I am working in Al Jazeera Children’s Channel and Baraem preschool Channel first as producer and then promo producer to be promoted to be on air promotion supervisor and then Acting manager for promotion and branding department for both the channels.


  1. Mahmoud Ahmed