Urge Footwear was established on Sydney's beaches but draws design inspiration for its designs from all over the world. A whole lot of work goes into developing new Urge styles. Before a shoe is born, the creators will jump on a bird and head OS for ideas. In their travels they always make friends and it’s the unique streetwear styles of these ladies and gents that spurs on new pieces. The name of the character that influences a new design is passed on to the shoe.