Design office founded by Héctor Serrano in London in 2000. Our projects combines innovation with the communication of familiar ideas in unusual and inventive ways. The studio’s activities are divided into product and laboratory work. In this last area we undertake research projects that allow us to put new formuli into practice, in addition to questioning existing ones. The constant exchange between these areas enriches the process, giving rise to successful, long lasting products and projects. Our client list includes companies such as Gandia Blasco, Roca, ICEX Spanish Ministry of Industry, Tourism and Trade, Droog, Metalarte, La Casa Encendida (Caja Madrid) and Valencia city council among others. We have received different awards such as the Peugeot Design Award, the Premio Nacional de Diseño No Aburridos and in the last year the second prize for the New Bus for London competition with Miñarro García and Javier Esteban and Designer of the Year 2009 by AD magazine. Our products have been exhibited extensively in museums such as the V&A in London and the Cooper-Hewit National Design Museum in New York and are part of different collections such as the Central Museum of Amsterdam. Héctor studied Industrial Design in Valencia before moving to London to study a master’s degree in Product Design at The Royal College of Art.