the gentle mind corporation


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With a B.A. in Creative Writing from the University of Texas, training in film editing, and years of experimentation with music, art, and design—Frank Luna is uniquely qualified to oversee creative endeavors. Luna began forging his path ten years ago in El Paso, Texas, where he gained experience in production, video editing and motion graphics. Seeking opportunities to build on his foundation and collaborate with other talented professionals, he moved to New York City in 2004. Luna has since worked on video installations for several New York museums, forayed into art direction both on and off Broadway helping to craft the look and feel of plays like This is How It Goes starring Ben Stiller, Jeffrey Wright and Amanda Peet. He later teamed up with JVP Productions, where Luna develops artistic concepts, designs graphic elements for various brands and corporate promotional efforts, and has designed and art directed multi-media events for The Mental Health Association, Drury Design, Spencer Tunick, and the Hollywood Bowl. Frank Luna brings original vision to his work, thrives on creative synergy, and enjoys collaborating with others to create outstanding work.

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