Julie is the Founder of BrandTwist a brand consultancy focused on helping entrepreneurs and corporations build their brands and leverage them as actionable business assets. Julie brings to this venture a wealth of experience in brand building for some of the world’s best-loved and most successful brands. Until August 2011, Julie was the Vice President of Brand at Richard Branson’s Virgin USA overseeing branding strategy for new Virgin companies in North America. Julie is also the creator of Brand School by BrandTwist, an comprehensive online branding course. Oh and she created the Pet Rock...but that's a story for another time.