As simple as vanilla...less is more.
These are our Masterpieces of Meh. We shoot with an old as shit 1ccd Handicam and an old as shit TRV950 with an Opteka lens and a grip of spacers behind it. You don't need fancy gear to point a camera at your friends having fun.
This shit is not a company and is not about making money. You will never pay for a DVD, stickers, etc. If they exist, they are free. Vanilla is a direct reaction to the lame BMX industry and a lot of the people in it that take this shit WAY too seriously.