As a business, you know advertisement is really the only option to get exposure for your product or service. You might work with a very creative person, maybe even a whole agency that helps you create an ad that draws attention, is relevant to the audience you are trying to reach and deliver the message. There are so many decisions to make: the story, visuals ,music, voiceover… Your target audience might be in a different country, or you might have to have a variation of your ad targeting a different mindset. How would you know if the ad will work, how can you make sure you are reaching your audience?
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