MAC believes “It’s nice to be pretty, but it’s so much more interesting to create a persona.” For over nine years, Plus has supported MAC in further developing the brand’s…
Since 2008, we’ve partnered with Kiehl’s to tell their rich brand story—rooted in adventure, philanthropy, science and a quirky downtown attitude. We bring the brand to life through…
Plus and Nike have collaborated for well over a decade, working across guerilla, retail and Nike’s marketing department globally. Though every project we’ve done with Nike has been different,…
As a part of our ongoing relationship with Starwood Hotels and Resorts, Plus provides the editorial strategy and content creation supporting the Starwood’s Preferred Guest (SPG) program via…
Plus helped AMC define their editorial voice to be positioned as experts in classic entertainment through curation of iconic images, quotes and themes.
In preparation for the relaunch of the 1970s hit The Electric Company, Plus rejuvenated the brand to appeal to a new audience, a new generation.