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  1. IMC in Higher Education: Branding From All Corners of Campus

    51:13

    from WVU IMC Added 77 0 0

    As the higher education landscape becomes more competitive, a university or college needs a strong brand to differentiate itself. Learn how University of Wisconsin Oshkosh employed an IMC strategy…

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    • INTEGRATE 2013 Keynote Address

      48:50

      from WVU IMC Added 57 0 0

      Concluding INTEGRATE 2013, the IMC program hosted a reception and dinner in Touchdown Terrace at West Virginia University’s Milan Puskar Stadium. Attendees enjoyed meeting keynote speaker Jane…

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      • Direct and Interactive Marketing: It’s Results that Count

        57:38

        from WVU IMC Added 23 0 0

        This session leads you through the essential elements of direct and interactive marketing, its role in IMC and why real results, including ROI, are essential. We will also discuss the importance of…

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        • The Rapidly Expanding, Ever-Complex World of Healthcare Marketing

          51:12

          from WVU IMC Added 34 0 0

          Billboards encouraging healthy eating, hospital seminars teaching smoking cessation, favorite pharmacies inviting you to join a “loyalty” program—as a consumer, you are exposed daily…

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          • How to Maximize Your Personal Creativity

            58:14

            from WVU IMC Added 32 0 0

            Drawing on the wisdom of creativity geniuses from Mozart and Coleridge to Csikszentmihalyi and Roger VonOech, this brief seminar will focus on understanding and appreciating your own powers of creativity.…

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            • A Four-Step Guide to Creating Compelling Visuals

              55:13

              from WVU IMC Added 42 0 0

              Creating compelling content isn’t a matter of luck or skill, but rather one of diligent, determined effort. CreativiTees (Explore, Envision, Engineer and Execute) provides a workable structure…

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              • Five Steps for Social Media Integration from Ad Age Insights

                59:57

                from WVU IMC Added 52 1 0

                Hear highlights from a newly published Ad Age Insights white paper on the biggest challenge most marketers face today—social media integration. The author examines the current social media environment…

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                • Emerging Media for Branding and Career Success

                  49:43

                  from WVU IMC Added 35 0 0

                  Establishing professional brand equity has become more important than ever in a competitive and virtual environment. This presentation explores various emerging media tools available to further a…

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                  • Digital Marketing Success: Make Your Content Amazing

                    49:03

                    from WVU IMC Added 53 0 0

                    There’s one key to successful social media and even traditional marketing, and that is creating amazing content. This fun and energetic presentation -- by author, digital strategist Jason Falls…

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                    • Communicating WVU's Brand

                      01:07:48

                      from WVU IMC Added 52 0 0

                      The INTEGRATE 2013 conference kicked off with a general session featuring Scott Wilkinson, Executive Creative Director at West Virginia University. Hear Scott talk about WVU's brand identity…

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                      • Love, Lies and Deception: Social Media Ethics - What You Need to Know

                        53:48

                        from WVU IMC Added 137 0 0

                        From “catfishing” to the cloud, online deception to secret data collection. Have we crossed the line in emerging media ethics, privacy and security? Presenter and WVU IMC instructor Joe…

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                        • Visual Storytelling and Micro Message Strategies in Crisis Communications

                          01:04:26

                          from WVU IMC Added 123 0 0

                          Visual storytelling captures stories that have been created and curated across digital platforms to provide a transparent, eye-witness account about a brand or individual visually. By using data analysis…

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                          Videos WVU IMC

                          Here are all of the videos that WVU IMC has uploaded to Vimeo. Appearances are videos that WVU IMC has been credited in by others.

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