Alex is a freelance writer specializing in B2B SaaS and eCommerce marketing, as well as a business Ph.D. candidate. When he's not typing away, he's (slowly) learning Japanese and having a blast playing for the local baseball team. Alex is a contributing writer. Vimeo commissions pieces from a variety of experts to provide a range of insights to our readers, and the views and opinions expressed here are solely those of the author. All content and any external links are provided for informational purposes only.