Internal video podcasts are a lot like talk shows for a corporate audience. Think: sales teams, account management teams, customer support teams, etc. For example, Vimeo’s Technical Proof, is a weekly podcast with the sales engineering team that touches on product updates, technical implementations, and resources to support client-facing teams.

Internal video podcasts are a creative medium to connect with teams on a private and secure channel. So if you’re looking for new ways to share knowledge, engage remote team members, or help build community and nurture your company culture – an internal podcast could be great for your team.

How to make a video podcast: a step by step guide

The steps involved in how to make a video podcast are fairly straightforward once you have your video podcast equipment, software, and other gear prepared. Here, we outline a five-step process to getting your new video podcast up and running:

1. Decide the type of video podcast you want to create.

Choosing the format you want your video podcast to take boils down to what you are hoping to achieve and the audience you want to reach. It is comforting, however, that whichever you choose, it is fairly easy to transition to a new podcast format at any given time.

2. Film or create the video you want to include.

Film it! If you’re recording a live interview, make sure that the lighting is adequate enough to provide for a clear viewing experience. If you opt for a remote interview format, ensure that your laptop has the capabilities to capture top-notch screen recordings or webinars of your conversations. Finally, if you want to record footage or create an animated video to accompany your video podcast, be sure to utilize a video creation platform or production tools that have the capabilities you need to create your perfect final product.

3. Edit the video and create a unique thumbnail.

Incorporating fun edits and effects into your video content is important to creating an engaging atmosphere for your audience. With Vimeo Create, you can creatively and easily customize your video to achieve your desired aesthetic.
One final step in the video editing process is to customize your video thumbnail to entice users to click through to your video.

4. Upload your video.

Uploading your content to a hosting platform is the final step to getting your video podcast live on the web - but is only the tip of the iceberg when it comes to sharing and promoting your content.

5. Share and promote your video.

Successful video creators know that the path to digital success does not stop at the point of upload. In order to maximize the reach of your video podcast, content creators must leverage social media amplification on a variety of platforms. Vimeo allows for users to seamlessly share their uploaded content across social media platforms — even including a free video creation template to announce a new episode! Check it out below:

Sam Frenzel