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Dropout uses Vimeo to reclaim control over its content and streaming business model, freeing up time to create even better shows.
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"If we don’t make the audience cry, then we’ve failed,” says filmmaker Goh Iromoto, who brought the ad to life.
“Our biggest aspiration was to act like a consumer brand; to bridge this emotional gap that is missing," says Olga Andrienko, VP of Brand at Semrush.
"I think people don't mind being marketed to or advertised to if they enjoy it," says Amplify's Executive Creative Director Alex Wilson.
“Self-doubt is huge," says Laurel Parmet. "The time that you spend thinking, ‘Ah, I can't do this.’ You could be using that to create.”