Similarly, marketers can create custom event trailers for both virtual and in-person events. To create a video, try combining event visuals or stock footage with a video template for a uniquely engaging venue walkthrough.

Live FAQ

Keep receiving the same questions about your event? Schedule a live FAQ where participants can ask you questions in real time. Share details about what people can expect from the event, why they should go, and when it starts.

You can even live stream your FAQ to your audience through Facebook, Instagram, or your own website using Vimeo. Alternatively, pre-record your answers to a few of the most asked questions and upload the clip onto your chosen social media platforms.

It's easy to create an informative and engaging Q&A session with video. After recording your session, you can edit the footage, add them to a customizable template, and upload the clip to your channel of choice.

Screen recording of program walkthrough

Screen recordings can help explain the event program in more depth. They’re also a way of making your event more accessible to all attendees, no matter their learning style. Some people may prefer a visual and audio walkthrough of your program instead of just a written one.

Instead of providing minimal details about keynote speakers and breakout sessions through a written pamphlet, record your screen as you go through each scheduled activity.

Interactive maps

Need to show attendees where to find the keynote speaker stage? Or where the after party will take place?

If you’re hosting a large in-person event, an interactive map can help attendees get their bearings before they arrive on site.

Infographic video

An animated video infographic instructional video is one way of explaining the program of your event’s daily schedule.

Event organizers could use animations to show attendees how they can choose and book different activities. Or even use an infographic to explain the purpose behind your event.

4 Ideas for live event instructional videos

Planning an event comes with some unpredictability. Online registration only takes a couple of clicks, so registration can be hard to trust. Although thousands may have registered for your upcoming online conference, there’s no guarantee of attendance until kickoff time and log-in.

Plus, how can you ensure that people stay engaged once they’re in your virtual event?

Marketers must capture attendees’ attention by showing the event isn’t just a way to learn new material but also a way of interacting with speakers and networking with other participants.

Keep your in-person and virtual attendees engaged throughout your event with these instructional video ideas.

Demos

Demonstration videos are the right choice when you want to show a product in action. These kinds of videos often use original footage to highlight a product through tests, un-boxings, or someone showing how to use its features.

In the context of an event, demo videos could appear during a keynote speech or an ad break.

Tutorial

During the event, speakers can share a pre-recorded tutorial video. This clip should teach viewers a new skill, such as how to use a specific product’s features.

Alternatively, it could be a masterclass led by a speaker on how they achieved a specific result.

Screen record a how-to video

Screen recordings are becoming a more popular feature of marketing campaigns. In 2022, 57% of video marketers created screen-recorded videos.

It comes as no surprise why –– they’re a simple way to show rather than tell viewers. The key is to edit them effectively so they look on-brand as opposed to amateur. If your event centers on online technology, then slick screen recordings can help demonstrate different features and use cases.

Live stream interactive sessions

Want your offline participants to be a part of your live events, too? Create live streaming interactive sessions so everyone can take part. If you're hosting a live session with speakers, plan to include a live poll, live Q&A, or networking sessions to encourage both online and in-person attendees to participate.

If you’re holding an after-party or networking session and you don’t want online participants to miss out, you can live stream your event so online participants get a feel for the atmosphere.

7 Ideas for post-event marketing videos

The best event content can live on long after the event's conclusion. Great event content from speakers, topics, and sessions have the potential to engage participants until the event’s next edition. Event marketers should strive to build brand loyalty with evergreen event content so participants are keen to return for the next edition.

Marketers could create an online event hub where participants can access keynote talks, recorded breakout sessions, and other relevant material. Repurposing event material is a great way of keeping your content up to date until the next event.

Go beyond a typical event highlight video and help your audience continue to learn with these online video ideas.

Key learnings video

Following your event, share short snippets that help attendees retain the main takeaways of the day or session.

Brian Cole of Edgefactory explains that creating recap videos helps your event live long after everyone has gone home.

“After the event, we provide a highlight of everything that happened at the event, including interviews from key opinion leaders at the event, sponsors, or sometimes the event team thanking people for attending,” he says.

“This helps viewers retain their takeaways from the event, reminds them of the value of attending, and gets them excited to attend the next event,” he adds.

Brian’s agency, Edgefactory, recently produced a highlight video for the 2023 Quest SKO IT operations and cybersecurity conference. During the clip, the host interviews attendees, speakers, and organizers about why they’re there, their key learnings, and what they’ve taken from the event.

Event recap video

Recap videos remind attendees of what they got out of your event and encourage future participants to get excited.

They’re also a great way of repurposing your event content and extending your reach across social media channels. Recap videos could include a mix of testimonials, event highlights, and plans for next year.

Lori Hall, co-founder and head of creative at multicultural marketing agency Pop'N Creative explains how an event recap video helped them amplify the reach of a one-off event in collaboration with Hulu in New Orleans.

“We pitched a recap video to walk our virtual consumers through the details of the experience and Hulu posted a recap of each day on their brand social handles. This allowed them to capture on-site impressions and then upgrade those numbers,” she says

“The Rink @ The Hulu Motel had a total social reach of 8.1M, amplified by our influencers, celebrity talent & VIPs who shared their experience at The Rink @ The Hulu Motel on their socials.”

Holly Stanley

Why instructional videos are a game changer for events