This video opens with a boy getting a Venus flytrap (or Snapper plant) that bites into everything — yet he loves it. Eventually, the family grows tired of the disastrously big plant and replaces it with a conventional Christmas tree. They ultimately realize the emotional attachment they have with the Snapper and end up spending Christmas with it.

The video is a creative twist on how people form deep connections with pets (usually puppies) and grow to love them unconditionally.

Takeaways for marketers:

Surprise your audience. People are exposed to a lot of video content today, and an element of ridiculousness or exaggeration can make your content memorable — or even iconic.
Depict the imperfections in personal relationships to build a connection with your audience. For example, a child’s curiosity can be inconvenient, and yet it can lead to the most unexpected gifts.

Get creative with your branding videos

The internet will soon be flooded with copycat (and often emotionless) content generated by AI. If you can touch a nerve, influence a decision, or make someone smile — that’s going to mean more than ever.

Head over to Vimeo Marketing and get started on a branded video →

To really improve your branded videos, you may want to explore how Vimeo can help you make, share, and manage videos. Learn more about features like video hosting, our text-based video editor, timeline editor, video graphics, image to video converter, and more.

Bani Kaur

7 Brand Videos for Your Swipe File Inspiration