There is a lot of history along Oak Cliff's Jefferson Boulevard. That history is being preserved as the storied street is undergoing improvements as part of Dallas Mayor Mike Rawlings' Grow South initiative. Here is just a sample of what Jefferson Boulevard has to offer.

Location! Location! Location! West Dallas has that and more. Thanks to one of Dallas' best-known entrepreneurs and support from Dallas Mayor Mike Rawlings' Grow South initiative, the area is ready for a business boom. As you see here, what better way is there to attract visitors than with food!

South Dallas is made up of communities that are filled with pride in their neighborhoods and their history. So they are welcoming with open arms the culture of clean that Dallas Mayor Mike Rawlings has included in his Grow South initiative. See how these residents are taking their neighborhoods back.

We have heard the expression 'it takes a village.' Communities as a whole are responsible for their children's education which is why Dallas Mayor Mike Rawlings has included involvement in the city's schools as a major part of his Grow South Initiative. Teens from one school explain what it means to be adopted by the city.

Dallas Mayor Mike Rawlings kicked off the Mayor’s Summer Reading Club at the J. Erik Jonsson Dallas Central Library. New this year, the club is expanding to include adults so that families can sharpen literacy skills together and ultimately develop the good habit of life-long reading. You are watching The FEED presented by the City of Dallas.