LinkedIn is more than just the leading B2B social platform these days. It's also yet another place where including video content can up your brand awareness and capture attention.
Storytelling on LinkedIn favors the bold. Your brand or small business can use LinkedIn to get personal about business. Want to know a secret about corporate video? Your company intro or training video doesn't have to come with an agency price tag.
63% of video marketers plan to include LinkedIn in their 2021 video marketing strategy.
We'll show you how to make stunning LinkedIn videos according to LinkedIn's exact specs in minutes (for free!) so you can include more video in your B2B social strategy.
Bookmark this guide to LinkedIn video specs and ad requirements and use it any time you're creating sponsored video (or even text-based ads) on LinkedIn. Plus, peruse dozens of LinkedIn-optimized templates for inspiration.
Here's everything you need to know about LinkedIn video specs.
LinkedIn video ad specs at a glance
- Width and height: 1080 pixels x 1920 pixels
- Image ratio: 9:16
- File size: 30MB maximum
- Width: 1080 pixels
- Height: 1920 pixels
- Format: .MOV or MP4
- Resolution: at least 720p
- File size: 4GB maximum
- Recommended aspect ratio: 9:16
What are LinkedIn video ads' dimensions?
What are the recommended text lengths for LinkedIn video ads?
- Optional name for your ad: up to 255 characters
- Headline can be up to 70 characters
- Text introducing your can be up to 150 characters
