Twitter is home to 67 million monthly active users in the United States alone. Even more impressive? Twitter discovers most of its trending material organically — in other words, users simply scroll through Twitter feeds and find interesting and shareable video topics.
Still, Twitter has some compelling video statistics worth bragging about. There is no doubt about it — video crushes all forms of shared social media content online. In fact, video tweets on Twitter have 10x more engagement than regular tweets.
Plus, videos are 300% more likely to be retweeted than regular tweets with GIFs and 600% more likely to be retweeted compared to tweets with just photographs.
Let's dive into the specifics of everything you need to know about Twitter video specs, ad specs, how to post videos on Twitter, choosing effective Twitter thumbnails, and more.
Did you know these Twitter stats?
- Tweets with images generate 150% more retweets.
- 8 out of 10 of active users access Twitter via their mobile devices.
- 93% of all video shared on Twitter are viewed on mobile.
- In-stream video advertisements increase the desire to purchase by 6%.
- Promoted tweets video save an incredible 50% on cost per engagement.
- What do users want from video? 51% breaking news, 49% information, 48% viral content, 40% entertainment, and 37% celebrity info.
- Why do users watch Twitter video? 30% news, 30% entertainment, 30% social, 28% new and interesting things, and 24% viral activity.
