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Course Outline:  This intensive course provides a comprehensive overview of market research fundamentals, designed to equip professionals with practical skills and in-depth knowledge across eight critical modules: Introduction to Market Research – Explore the fundamental principles and strategic importance of market research in modern business. Market Research Design – Learn systematic approaches to structuring research projects, defining clear objectives, and developing robust research strategies. Market Research Methodology – Examine a wide range of data collection and analysis techniques, including both qualitative and quantitative research methods. Market Dynamics – Analyze the complex factors that influence market behavior, including economic, technological, and consumer trend patterns. Competitive Landscape – Develop skills in competitive analysis, understanding market positioning, and identifying strategic opportunities. Market Size Calculations: CAGR, SAM, SOM – Master essential financial metrics for evaluating market potential and conducting precise market sizing analyses. Use of AI in Market Research – Investigate how artificial intelligence is transforming data analysis and market insights generation. Case Study – Apply comprehensive learning through a practical, real-world market research scenario.  Who Should Attend: Marketing professionals Business strategists Market researchers Entrepreneurs Business students Professionals seeking to enhance market analysis skills   Instructor: BCC Research Headquartered in Boston, Mass., for over 50 years, BCC Research takes pride in being your trusted custom research and data analysts. Our mission is to provide businesses with reputable data and market research reports, so that they gain new perspectives into their field and better understand their target audience. We enable companies to access reliable information, accurate forecasts, and actionable insights, so that they may become leaders in their industry.

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W-150: The Fundamentals of Market Research