These days, TikTok is far more than just a hub for creator-led content. TikTok for Business has offered marketers and brands the opportunity to authentically partake in the platform’s highly creative and playful environment.
If you’re not advertising on TikTok, you’re missing out on the opportunity to reach super-engaged demographics. Unsure where to start? We’ve got you covered with our go-to, always-updated guide to TikTok video tech specs, ad types, and best practices.
(Go ahead — bookmark me!)
And if you'd like to go beyond video specs to focus on creating better videos via tasks like trimming video, merging video, compressing video, cropping video, making GIFs, and more.
TIkTok platform specs you need to know
- The recommended aspect ratio for all TikTok videos is 9:16.
- Resolution options include 720px x 1280px, 640px x 640px, and 1280px x 720px.
- Videos can be anywhere between 5 and 60 seconds long, but videos with a duration of 9 to 15 seconds perform best.
- Your brand name should be between 2 to 20 characters long. App names should be about 4 to 40 characters.
- Include a product description or service explanation with In-Feed Ads and TopView Ads. Descriptions should be between 12 to 100 characters long.
"The top 100 brands with the highest engagement rates post, on average, a little more than four videos per week on TikTok."
"Think about liking, commenting, sharing the content you love, scroll right past the things that don't interest you as much, and this will train your feed and begin to give you a sense of how our algorithms work."
