Constant Contact helps small businesses get big results from their email campaigns. Customizable templates, a drag-and-drop editor, and automation tools simplify creating and sending professional emails. Constant Contact users can also segment their email lists, A/B test subject lines, and track email performance.
Vimeo offers everything you need to make and manage stunning videos that speak for your brand. Quickly customize your video with Vimeo’s user-friendly editor — you can add your logo, colors, fonts, and more! Advanced video analytics help you understand viewer behavior and create more engaging content.
By using Vimeo and Constant Contact together, businesses can take their email campaigns to the next level.
Here’s what you can do with Vimeo’s integration for Constant Contact:
- Embed Vimeo videos in Constant Contact emails
- Track video engagement in your video campaigns
- Capture more leads and increase conversion rates
- Optimize your audience segmentation and marketing automation
Connect Vimeo and Constant Contact now →
How to use Vimeo's Constant Contact integration
Ready to boost your email marketing with Vimeo and Constant Contact? This guide is for you!
We’ll show you how to connect your accounts and get the most out of your new integration.
Connect your Vimeo and Constant Contact accounts in a few simple steps:
1. Log in to your Constant Contact account and click Tools > Apps & integrations.
2. Search or browse for Vimeo.
3. Click Connect.
4. Vimeo Constant Contact integration for email marketing.
Your Vimeo and Constant Contact accounts are now connected!
You can manage your Vimeo videos and create new videos from templates from your Constant Contact library. New videos you create are available in both your Vimeo and Constant Contact accounts.
For more information on connecting your accounts, visit the Vimeo Help Center.
How to insert a Vimeo video to a custom code email
You can easily add videos hosted on Vimeo to your Constant Contact custom code emails. Simply place your cursor in the HTML and click Insert > Video.
Choose the video you want to add and hit Insert. Constant Contact automatically inserts the video URL into the HTML code.
How to insert a Vimeo video into an email template
When building your email in Constant Contact, drag the video block to your template. Click inside the video block, then choose Edit followed by Add Video.
Select the Vimeo video you want to add to your email and, if you want, add alt text or change the video thumbnail. Try creating a GIF from your Vimeo video for extra impact!
A new web browser tab opens to play the video when your contacts click on the thumbnail.
Discover Vimeo’s Constant Contact integration →
Constant Contact and Vimeo: features and benefits
Constant Contact and Vimeo are the perfect email marketing partners. Let’s look at some of the ways this integration can help you engage your audience, generate leads, and drive business growth through email.
Help increase email engagement and click-through rates
Readers are drawn to dynamic, visual content, making videos an instant hook. Instead of quickly scrolling through a block of text, your contacts are invited to click on the video thumbnail or GIF.
Launching a new product? Instead of just telling your contacts about it, let them see it in action. Communicating with video increases click-through rates and helps as many people as possible discover what you have to offer.
Track video engagement within your email campaigns
With Vimeo analytics, you can see how contacts are interacting with video content embedded in your emails.
Vimeo’s video analytics don’t just show how many people watch your content; you can also see where in the video viewers are dropping off. If few people make it to the end, it might suggest your video is too long or doesn’t resonate with your audience. You can apply everything you learn to improve your video email marketing.
Vimeo’s easy-to-use reporting lets you share email analytics with your colleagues. In a few clicks, you can generate organized reports so that everyone on your team knows how your embedded emails are performing.
Explore ways to boost lead generation and increase conversions
Vimeo and Constant Contact help you capture potential customers with email. Add a link or contact form to your embedded video to call viewers to action and improve lead generation.
Shoppers are more likely to buy from brands they trust. Customer testimonials and “about us” videos allow you to connect with your audience on a more personal level, which can lead to more sales. Demos and explainer videos are another great way to turn interested viewers into paying customers. Seeing your product solve a real problem helps build the confidence required to make a purchase decision.
Video makes your emails and messages more memorable. By embedding videos in your emails, you can make sure your brand comes to mind when a customer needs the product or service you offer. Your emails continue to deliver value — contacts that don’t convert immediately may become customers in the following weeks or months.
Segment your audience based on video interactions
Connect your accounts to access Vimeo video engagement statistics directly in Constant Contact. With metrics such as view duration and interactions, you can segment your audience and use marketing automation to deliver the right message at the right time.
Here are a few examples of audience segmentation:
- Watched 80% of the video and clicked the CTA? This contact could be added to a high-intent segment and sent follow-up emails or offered a sales call.
- Watched the video but didn’t click? This segment may benefit from customer testimonials or an alternative CTA.
- Started watching the video but dropped off early? They go into the low-engagement segment. You could try sending a shorter version of the video or key takeaways.
You can monitor open rates, click-through rates, and conversions through Constant Contact and continue to refine your email marketing strategy!
Elevate your email campaigns with Vimeo and Constant Contact →
How Vimeo and Constant Contact can help enhance your email marketing
The Vimeo and Constant Contact integration helps you take your email marketing to the next level. However large or small your contact list, video is an effective way to get the most out of your messaging.
Here are some of the ways brands and businesses can use Vimeo and Constant Contact together:
- Utilize Vimeo videos in Constant Contact emails to announce new product launches or business expansions. Got a big announcement to make? From a small business opening a second store to an established brand launching and marketing a new product, video helps spread the word. A video is more memorable than a block of text. Sending video-based announcements and updates gets your audience thinking and talking about your brand.
- Use Vimeo to create engaging video updates for Constant Contact newsletters. Email newsletters are a great way to build your audience and share updates about your retail or ecommerce brand. However, getting noticed in a crowded inbox can be a challenge. Newsletters with videos are more likely to catch people’s attention and encourage engagement through clicks. Adding exclusive video content for your newsletter subscribers also entices people to open the email.
- Embed Vimeo video guides or demos in Constant Contact onboarding emails. Video adds a personal touch to the customer onboarding experience. By letting people see and hear your team or customer testimonials, you can create a connection that’s difficult to achieve with text alone. Try sending step-by-step video guides or demos to help new customers get the most out of your product and services.
- Integrate Vimeo analytics with Constant Contact to track video performance in your emails. With access to Vimeo analytics, you can use video to refine your email strategy. Tracking how the videos you send by email are performing helps you understand your audience. Vimeo marketing insights also help fine-tune your audience segmentation for more personalized messaging — a huge time-saver for Enterprise businesses with extensive contact lists.
Enhance your video marketing with Vimeo →
Vimeo x Constant Contact: Frequently asked questions
Which Vimeo plans support the Constant Contact integration?
Vimeo Advanced and Enterprise plans support the Constant Contact integration. Advanced and Enterprise members have access to the full range of marketing integrations and other premium features.
You can upgrade your Vimeo plan online in minutes or contact a member of the team to find out if Enterprise is a good fit for your business.
How do I embed a Vimeo video in a Constant Contact email?
To embed a video hosted on Vimeo to a custom HTML code email, click Insert > Video. You can then select your video and insert it into the code.
You can also embed a Vimeo video into an email campaign when building your template. Drag the video icon into your template and click edit to insert your video from Vimeo. You can change the video thumbnail or add alt text.
Make sure the privacy settings in Vimeo are not set to private, as this will prevent people from viewing your video.
What video analytics can I track from Constant Contact emails?
With this integration, you get a complete view of how videos embedded in your Constant Contact emails are performing.
See the view count, how people are watching the videos, and where in the content they are dropping off. You can then apply these lessons to your future Constant Contact email campaigns.
Can I segment my Constant Contact list based on video views?
Yes! Using Vimeo video analytics for audience segmentation and personalized marketing automation is a great idea. With insights into how many times a contact watched a video or how much they viewed, you can understand their interest level and customize follow-up emails accordingly.
You can also segment email lists based on which products customers are interested in. If a contact watches your espresso-making tutorials and latte art videos but ignores anything tea-related, you can send them content or special offers related to their preferred hot beverage.
Is there a limit to the size or length of videos I can embed?
While Vimeo doesn't have strict limits on the size or length of videos you can embed, there are limitations on the total storage space and upload quotas based on your Vimeo plan. When a contact clicks on the thumbnail embedded in your email, a new tab opens for them to watch the video. Since most email providers do not support large attachments, this method ensures as many people as possible can view your content.
Advanced Vimeo account holders have a 2TB monthly bandwidth limit, while Enterprise account holders can customize their allowance.
Transform your email marketing with Vimeo and Constant Contact
Get more out of every email with Vimeo and Constant Contact. Effortlessly embed videos into your emails to increase click-through rates and convert contacts into customers. Video announcements, testimonials, and product demos content encourage those customers to stay loyal to your brand.
Sending your video emails is just the start. With in-depth Vimeo analytics, you’ll finally have the data you need to align your email marketing with your business goals.
Ready to get started? Connect your accounts to try the integration today.
