Employee learning and development (L&D) is a critical driver of business success, but administering it effectively can be a challenge. As teams grow more distributed, roles evolve, and technology advances, organizations need educational materials that are scalable and engaging.
Well-crafted training videos for employees can transform how businesses onboard new hires and retain top talent. From simplifying complex ideas to providing consistent, repeatable instruction, employment training videos combine visual storytelling and accessible delivery in a way that traditional methods can’t match.
In this guide, we’ll explore how to create high-quality corporate training videos that resonate with your team and support the long-term success of your business.
What is video training?
Video training uses pre-recorded or live video content to deliver educational material to employees. It may be an explainer video, screencast, or animated scenario and can be used for a number of purposes, such as onboarding, compliance, skills development, or continuous learning. Unlike static resources, video training offers flexible access and consistent messaging.
In many L&D programs, video training plays a central role. It aligns with how employees prefer to learn, which is via on-demand, bite-sized, and on-screen content. When hosted on platforms like Vimeo, these corporate videos can be organized, tracked, and optimized at scale using tools like Vimeo's Video Library.
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6 benefits of employee training videos
Employee training videos offer a breadth of information. They enhance learning outcomes, support business goals, and create a more consistent, engaging experience for employees at every stage of their career. Below are six of the key advantages companies can gain by integrating employee training videos into their resource stack.
1. Simplify complex concepts
Animated video content, diagrams, and screencasts help break down intricate systems or workflows into digestible pieces. Visuals accelerate understanding and reduce the learning curve, especially if you employ data visualization pros on your video team.
2. Heighten engagement
Unlike text-heavy manuals or static presentations, video offers motion, sound, and storytelling. Viewers are more likely to pay attention and retain information when it’s dynamic and interactive — long-form manuals are a thing of the past.
3. Facilitate remote and hybrid work models
Training videos bridge the gap between distributed teams. Employees can access the same material from their mobile device regardless of workplace location or time zone, making videos a practical solution for remote and hybrid training environments.
4. Optimize resource-efficiency
Once recorded, corporate training videos can be reused across onboarding cohorts and departments. This reduces the cost and time required for live training and is made even easier through Vimeo’s online video hosting.
In addition, unlike live sessions, recorded training allows employees to pause, rewatch, or return to key moments. This ensures reinforcement at their own pace while preserving institutional knowledge.
5. Analyze your watchtime
Using Vimeo’s analytics tools, you can track who watched which videos, how long they engaged, and where drop-off points occur. This data fuels smarter L&D strategies and can act as a blueprint for how to redesign materials in the future.
6. Just-In-Time learning and microlearning
Short, focused videos empower employees to learn in the moment they need help, following a Just-In-Time training approach. This boosts productivity and aligns with modern adult learning principles, where new solutions need to be learned on-the-fly.
Vimeo enables businesses to create training experiences that go beyond compliance. Its powerful tools help companies produce, organize, and assess high-impact video learning.
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Types of corporate training videos
Not all business training videos serve the same purpose. Different formats can deliver more effective results depending on the audience and content. For instance, you may be looking to reduce risk of expensive incidents with safety, harassment, or cyber security training. Or you may be looking to improve performance and grow revenue through enablement efforts with your sales, field, or partner teams. From new hire onboarding to leadership development and workplace safety, here are several types of corporate training videos businesses can use to inform, engage, and empower their teams:
- Onboarding videos: Welcome new employees, introduce your company culture, and outline workflows with polished corporate training videos that build a strong first impression.
- Compliance training: Ensure legal, safety, and ethical guidelines are clearly communicated through straightforward explainer videos that meet regulatory standards.
- Role-specific tutorials: Use screen recording tools or live demos to walk through tools, processes, or day-to-day responsibilities tailored to a particular job function.
- Soft skills development: Improve communication, time management, and teamwork with scenario-based or animated training videos demonstrating real-world applications.
- Product knowledge training: Equip employees with detailed information about your products or services through animated or live-action content.
- Leadership development: Prepare current and future leaders with video content focused on coaching and decision-making. You can also explore approaches for teaching professional classes online to scale leadership training.
- Diversity, equity, and inclusion (DEI) training: Promote inclusive practices and awareness with thoughtfully designed videos that reflect diverse voices and workplace scenarios.
- Customer service training: Demonstrate effective support techniques using simulated interactions, role-play videos, and animation to model best practices.
Oftentimes this content is proprietary to your business and could be part of your competitive advantage. It is best to protect this content behind SSO ensuring you have control over the audience for this material.
Create training videos that work: 10 steps to success
Creating an effective training video takes more than hitting "Record." To truly educate and engage your audience, each video should be thoughtfully planned, well-executed, and aligned with your learning objectives.
As technologies like AI reshape how companies create and deliver video training, following a clear, strategic process is more important than ever. The following steps outline how to create training materials that not only provide knowledge but also engage employees:
- Define clear learning objectives: Before hitting the record button, identify the skills and knowledge employees should gain from the video.
- Know your audience: Consider roles, existing knowledge levels, and preferred learning styles when planning content.
- Choose the right format: Decide if an instructional, explainer, or live-action video is most appropriate. Consider an interactive choose your own adventure video.
- Write a compelling script: Keep it concise, conversational, and focused on outcomes. Use active voice and avoid jargon.
- Design for visuals: Add graphics, visual cues, or animations that reinforce key points and aid memory.
- Incorporate demonstrations: As the literary adage goes: Show, don’t tell. Use live-action demonstrations of tools or techniques wherever possible.
- Add a summary and next steps: Wrap up with key takeaways and clear guidance on what employees should do next, interactive hotspots can link them to additional resources.
- Include accessibility features: Use captions, clear narration, and readable text to encourage all types of learners, and translate your videos so the audience can learn in their primary language.
- Test with a beta group: Before releasing the training video to a wider audience, you can choose to test it with a small group of representative employees. Gather their feedback on clarity, engagement, and overall effectiveness. This allows for adjustments and improvements before the final launch.
- Measure performance: Use Vimeo’s analytics to assess engagement, identify drop-off points, and improve future videos.
Learn how AI is reshaping video training →
Successful online training video examples
Below are some standout examples of corporate training videos, or videos embedded in other training materials. Each one illustrates strong instructional design, visual clarity, and an engaging approach to employee education:
- Apple – Apple Intelligence Overview: This explainer video introduces Apple’s AI-powered features using crisp visuals and clean narration to communicate product capabilities.
- Why it works: It simplifies advanced technology into a user-friendly format, making the content engaging and informative.
- Watch the video
- Deloitte – New Hire Onboarding Journey: This onboarding video features testimonials and walkthroughs of Deloitte’s culture and early career support.
- Why it works: It includes real employee stories and a warm, human tone that creates trust and helps new hires feel welcome.
- Watch the video
- Kaspersky – Advanced Malware Analysis: Kaspersky offers a technical training course with in-depth content on malware threats and analysis techniques, including labs and expert insights.
- Why it works: It balances theoretical and hands-on learning, meeting the needs of different learning styles in cybersecurity roles.
- Watch the video
- Amazon Web Services – Grafana and Okta Integration Tutorial: This video is a step-by-step screencast tutorial walking users through connecting Amazon Grafana to Okta for SSO configuration.
- Why it works: It offers clear instructions and a real-use scenario to help technical staff confidently execute a complex integration.
- Watch the video
Video training creation FAQ
How do you make a fun training video?
Incorporate storytelling, relatable scenarios, and a conversational tone. Humor and interactive elements like video branching in videos can also boost engagement as long as the style fits your brand.
How do you introduce yourself in a training video?
Start with a warm greeting, your name, your role, and the purpose of the video. Briefly set expectations so viewers know what they'll gain from watching, especially when used in corporate training.
How do you start an introduction for a training session?
Begin with context: why the topic matters, what viewers will learn, and how it impacts their work. Context is especially important during employee training sessions where clarity is key. Use a hook such as a question, statistic, or short anecdote to grab attention.
Should training videos include quizzes or interactive elements?
Yes, these types of elements are recommended. Interactive quizzes, polls, or checkpoints help reinforce learning and keep viewers engaged.
Empower your workforce with Vimeo’s training video solutions
High-quality training videos are one of the most effective ways to enhance employee learning, boost engagement, and ensure consistent knowledge sharing across teams. When done well, training videos support long-term retention and workplace agility.
With the right structure, format, and platform, businesses can create scalable and effective training videos. Deliver better employee training videos with Vimeo’s free video maker.
