How to create tasty food catering ads and restaurant videos that wow

Food and restaurant video marketing requires a certain amount of finesse to appeal to customers’ taste buds. Whether you need to create a catering service video or a restaurant advertisement video, use these expert tips to help your video succeed.

Put real people in the video

Shoot a video of your waitstaff doing their best work. Put your head chef in the spotlight, or include clips of customers talking about your service. Your video will feel more personal and authentic when you incorporate real people who know about and love your restaurant as much as you do. Plus, you’ll get to tell your brand’s story when you get behind the scenes.

Get up-close-and-personal to your food

Spend time prepping your plates for the spotlight to make them camera-ready before you start shooting. Experiment with angles and different types of shots. When it comes to putting your food on display for food catering ads or restaurant food videos, close-up shots are best. Be sure to focus your camera as you zoom in, and try to get shots of your food from a bird’s-eye view and from the side at an angle. Get several shots of each plate you want to include; add your favorites later with Vimeo Create’s free restaurant video editor.

Include testimonials

One of the best ways to build trust with your customer base is to prove how much others already love your service. Create Instagram restaurant ads or restaurant review videos featuring testimonials from real customers or clients who want to share their positive experiences with your company. You can even include a mix of regulars and new customers to show that you know how to keep customers happy.