Pro tips for creating festive Black Friday video ads
Black Friday is the official start of the holiday shopping season and one of the biggest shopping days of the year with eager shoppers hitting retail shops and online stores to score great deals on holiday gifts. To capture a larger share of those eager buyers, use Black Friday video marketing to capture attention and promote your sales. These expert tips and best practices will help you get Black Friday video marketing right.
Make it unique and memorable
Consumers are inundated with ads leading up to the busy holiday shopping season, so standing out from the crowd is key. Don’t be afraid to do something unique, but do keep it on-brand. Grab viewers’ attention with a compelling hook in the first few seconds of your Black Friday video ad. Build an emotional connection with viewers by telling a captivating story to make it memorable. Finish it off with an irresistible call to action that inspires clicks and purchases.
Create a sense of urgency
If you don’t create a sense of urgency, viewers might put off making a purchase until later, and then you risk them forgetting about your offer or finding something else. Use a sense of urgency with limited-time deals or limited quantities to create a sense of FOMO and get viewers to take action immediately. Use Vimeo Create’s free Black Friday video maker to add text, stickers, and other design elements to your videos to highlight the urgency of making a purchase now.
Plan ahead
While you want to post your Black Friday shopping videos at just the right time to reach your target audience, the most effective Black Friday marketing and advertising campaigns require some planning ahead. Think about the products you’ll promote, deals and discounts you’ll offer, and any focus themes for your Black Friday video campaign weeks and months in advance. Short on time for video production? Use Vimeo Create’s free Black Friday video creator to create powerful Black Friday videos that look like they were designed by the pros in minutes.
