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Create an instantly engaging Instagram ad

Make Instagram ads

Browse Vimeo's stunning Instagram ad templates

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How to make conversion-worthy Instagram ads

Choose an Instagram ad template

Vimeo’s Instagram video creator includes professionally designed templates to get you creating instantly. No design experience necessary.

Check out the Vimeo stock image library

Choose images from Vimeo’s unlimited stock library to complete your ad or upload your best images and video clips to Vimeo’s ad maker for Instagram.

Edit the template to match your brand

Use Vimeo Create to edit the template with your brand’s colors, fonts, and messaging. Add captions, filters, and more to perfect your ad.

Save and share your Instagram video ad

Share your Instagram video ad directly through Vimeo Create or save it to your computer and upload it to Instagram to finish creating your ad.
  • Vimeo has from the humble beginnings been essential for our success...Video naturally is the way to explain what we do to partners, investors and our users, even internally we use it to keep everybody on the same page.
    Christoph BurkhardtCEO of OneLife
  • A tool like Vimeo Create will exponentially help small growing businesses like us because it allows us to diversify our content and keep things fresh for our customer base and potential future customers.
    Matthew LinmanFounder of Lot 54 Goods
  • It takes us under an hour to create a polished video ad using Vimeo Create. The user interface and export options make the experience for our designers so seamless. We're currently making about 3-6 video ads a week.
    Kevin ReidCo-founder and Design Director of Casca Designs

Pro tips for creating Instagram ads that do the selling for you

Instagram ads let you tell your brand’s story and bring awareness to your products or services. Follow these expert tips and best practices to create attention-grabbing Instagram video ads that leave a lasting impression.

Command attention in the beginning

Command attention in the beginning. Stop the scroll and catch attention in the first three seconds of your video with eye-catching visuals. We recommend you include your brand name on the first frame, 2-3 product/brand benefits, and end with a clear CTA. Check out Instagram’s available CTA’s by objective here.

Make your ad relatable and natural

Successful Instagram video ads don’t look like ads—they feel organic. Instead, they evoke emotions and solve problems. Advertise in your ads without being sales-y and pushy. Know exactly what problem your brand or product can solve through your video. Create captivating ads with an irresistible CTA to boost sales in minutes with Vimeo’s free Instagram video creator.

Use the right video dimensions

Instagram video ads must have a minimum resolution of 600 x 600 pixels if square, 600 x 750 pixels if portrait, or 600 x 315 pixels if landscape. Instagram recommends a resolution of 1080 x 1080 pixels for best quality. Vimeo’s ad maker for Instagram includes preloaded templates that meet Instagram’s size requirements for gorgeous, high-quality ads every time.

Design a successful Instagram video ad today for free

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