Pro tips to create stunning LinkedIn animated ads and LinkedIn video ads
LinkedIn video ads were first introduced in 2018, and quickly became a powerful tool for businesses, particularly B2B marketers.
Create a LinkedIn mockup ad
Use Vimeo Create as a LinkedIn ad mockup tool. Professionally-designed and curated templates are specially designed to meet LinkedIn video ads specifications, such as:
- Format: MP4 in either a horizontal or vertical layout
- LinkedIn video ad length: range between 3 seconds to 30 minutes
- File size: between 75 KB and 200 MB
- Frame rate: less than 30 fps
- Aspect ratio: 16:9 and 9:16, which can work for a variety of video sizes, such as 1920 x 1080, 1200 x 675, and 720 x 920
Keep it short, and make the first few seconds count
Shorter video ads generally work better on LinkedIn. To generate brand awareness, aim for video ads between five and 30 seconds. Videos between 30 and 60 seconds long work well for the consideration stage, particularly with customer testimonials or success stories.
Videos of one minute or more work well when they’re information-packed and engaging from start to finish. Experiment with video ads of different lengths to find what works for you.
Use stunning visuals and captions to tell your story
LinkedIn video ads autoplay by default, but on mute. Many viewers will watch your video ads without sound, so tap into the power of visual imagery to tell your story. With Vimeo Create’s free LinkedIn ad creator, add captions and text to your LinkedIn animated ads to convey your narrative with or without audio. Enhance your video ad with gripping visuals from our stock library or upload your own video clips and branded images.
