Create a product video demonstration that triggers sales

Demo videos can sell products simply by telling an audience how a product fulfills their needs. Vimeo Create makes it easy to create a video demo in minutes. Use these tips to make yours stand out.

Create for your audience (not someone else’s)

Your audience includes the people who are most likely to buy your product. Therefore, speak to their interests and needs. Decide their pain points and answer their questions in your demo video. An audience of business owners will have very different needs than an audience of college students, for example.

Keep it tightly focused

Narrow the bulk of your demo video to one or two primary benefits rather than listing out your product’s full range of benefits. You might introduce a bullet point list of several benefits in the beginning, but the rest should cater to explaining a couple of points that would intrigue your audience the most.

Add a clear call to action

At the end of the product demo video, add a quick call to action that tells your audience what to do next. For example: “Get a free trial at [website]” or “Call us for a custom demo.”