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Create a 30-second marketing video in minutes.

How to create powerful 30-second promo videos.

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  1. Choose a 30-second video template.
    Choose a professionally designed 30-second video template from Vimeo Create’s template library.  
  2. Add images from our stock library. 
    Add images and video clips from our unlimited stock collection to give your video a polished look and feel, or upload your own. 
  3. Customize your 30-second video.
    Create an on-brand 30-second video by customizing colors and adding text, filters, and more with Vimeo Create. 
  4. Share your video on social media.
    Share your 30-second video directly to social media from Vimeo Create, or download it to share on any platform.

Pro tips for creating captivating 30-second videos.

Short, 30-second videos cater to today’s consumers’ short attention spans, and they’re ideal for a variety of purposes, from 30-second promo videos to 30-second explainer videos. These expert tips and best practices will help you create 30-second videos that capture viewers’ attention and drive results. 

Focus on your elevator pitch.

Thirty seconds may seem like a short time to get your message across, but you don’t have to cover all the details – just enough to convey the need-to-know essentials and get viewers interested in learning more. Work on perfecting your elevator pitch and use it as a guide to plan narration, headlines, calls to action, and other key elements in your 30-second video.  

Use eye-catching footage to grab attention.

You only have a few short seconds to capture viewers’ attention and keep them watching, so start off with some eye-catching footage that stops the scroll. Vimeo Create’s free 30-second video maker has an unlimited stock library of video clips and images you can use to create a polished, professional feel. Or, start with an incredible product shot that stops viewers in their tracks (or in this case, their scroll). 

Use a script.

While 30-second promo videos should leave viewers intrigued, a 30-second video should also convey a clear message in a short amount of time. Use a script to plan your narration or dialogue to keep your messaging on-track and leave viewers with a clear understanding of how your product or service can benefit them and what they should do next.

30-second videos frequently asked questions.

  • How do you tell a story in 30 seconds?
    • The best 30-second videos tell a story with a clear beginning and end, so start with your goal in mind. Decide how you want your video to end and then plan out how to get there in 30 seconds. Think of a creative story that you can tell using narration, character dialogue, and visual elements to reach your goal.
  • How do you write a 30-second video script?
    • In general, a 60-word script is ideal for a 30-second video ad. Create an outline that includes an opening, the problem, solution, your product or service, and a call to action. Then, craft your narrative or dialogue to cover each of these essential elements to develop an engaging video script.
  • How do you make a good 30-second video?
    • You don’t need a big production studio budget or video production expertise to make a great 30-second marketing video. Vimeo Create’s free 30-second promo video creator has a library of professionally designed video templates, an unlimited library of stock video clips and images, and tons of easy to use editing tools. With Vimeo Create, anyone can make a 30-second video in minutes – no design experience required.

Create an eye-catching 30-second video in minutes.