Pro tips for creating captivating 30-second videos

Short, 30-second videos cater to today’s consumers’ short attention spans, and they’re ideal for a variety of purposes, from 30-second promo videos to 30-second explainer videos. These expert tips and best practices will help you create 30-second videos that capture viewers’ attention and drive results.

Focus on your elevator pitch

Thirty seconds may seem like a short time to get your message across, but you don’t have to cover all the details – just enough to convey the need-to-know essentials and get viewers interested in learning more. Work on perfecting your elevator pitch and use it as a guide to plan narration, headlines, calls to action, and other key elements in your 30-second video.

Use eye-catching footage to grab attention

You only have a few short seconds to capture viewers’ attention and keep them watching, so start off with some eye-catching footage that stops the scroll. Vimeo Create’s free 30-second video maker has an unlimited stock library of video clips and images you can use to create a polished, professional feel. Or, start with an incredible product shot that stops viewers in their tracks (or in this case, their scroll).

Use a script

While 30-second promo videos should leave viewers intrigued, a 30-second video should also convey a clear message in a short amount of time. Use a script to plan your narration or dialogue to keep your messaging on-track and leave viewers with a clear understanding of how your product or service can benefit them and what they should do next.