Customer Spotlight

How Syndigo uses Vimeo’s AI translation to engage its global workforce and customers

Syndigo is a cloud software company with over 1,000 employees across 14 countries. A market leader in product information management, Syndigo serves thousands of customers across industries including grocery, foodservice, hardlines, automotive, and healthcare.

7,000+

min of dubbing/subtitles

137K

AI credits across 340+ video assets

Thousands

saved on translations + voice-overs

Challenge

As a fast-growing global company, Syndigo understood the importance of inclusive communication that could reach its diverse workforce. But with more than 45% of employees located outside the United States, language barriers were preventing true connection and engagement.

Recreating video content in multiple languages was very resource-intensive, and employees in different time zones couldn't always attend live sessions like town halls.

“We want them to be able to watch the town hall and be captivated," explains April, VP of Enablement and Training at Syndigo. “We have people tuning in from Germany, from Poland, from London, from France, from Latin America, and all around the world. We want to keep our entire employee base very engaged in the messaging.”

The company needed a solution that would allow it to create town halls and other types of content once, while still making it feel engaging and respectful to audiences around the world.

“This is a tool that can connect. We have a true goal that our company feels inclusive, and more than 45% of our employees are somewhere else around the world, outside of the United States. This breaks down that barrier for us and allows us to be more connected and also simply to understand one another.”
— April PowellVP of Enablement and Training

Solution

Syndigo implemented Vimeo's AI translation feature as the cornerstone of its inclusive communication strategy. The technology allows the company to create a single video and automatically translate it while preserving the original speaker's voice and tone, so it sounds natural and is easy to understand.

This approach has transformed how Syndigo delivers company-wide communications, particularly town halls and training content. Instead of requiring employees to recreate content in different languages or having international team members experience diluted versions of important company messaging, the AI translation feature enables authentic, localized experiences at scale. 

Beyond translation, Syndigo also leverages Vimeo Enterprise as its unified video management system, replacing the scattered tools they previously used across departments, from YouTube and Wistia to FTP drops.

Every employee can now easily create videos through single sign-on, enabling departments to build customized showcases for specific audiences within minutes. The recruiting team creates personalized video showcases for job prospects instead of static PDFs, while the training team uses showcases for customer onboarding programs. This has made onboarding more convenient for customers and the team.


Outcome

Since rolling out Vimeo’s AI translation and using Vimeo for live streaming, Syndigo has seen a key shift in how its global team connects and engages with company content. 

Town halls now reach employees across multiple time zones and languages, and the results speak for themselves: “Our most recent town hall using Vimeo was the most attended town hall that we've had to date with the company. We were able to use the Vimeo Analytics tool to look at the participation rate and see what content was really hitting.”

Employees who can't join live sessions can now watch engaging, personalized experiences in their native language, making sure everyone gets the same quality experience regardless of where they're located or what time zone they're in.

The business benefits go far beyond just better attendance numbers. Syndigo has cut down dramatically on the time and resources needed to create content while actually making communication better and more authentic. "It takes a lot of effort away from the individual who's having to remake content. We don't have to do that anymore," says April. 

Most importantly, the AI translation feature has made a real difference in how included and connected employees feel. Every team member — no matter what language they speak — can now access company content in a way that feels personal and respectful. This has helped Syndigo build a truly inclusive company culture across its diverse, international workforce.


"Using the AI feature with Vimeo, it feels like it is a feature with substance, actually creating an experience that humanizes and is much needed. We can simply create one piece of content, and it still feels very real and authentic and respectful."
— April PowellVP of Enablement and Training
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