Webinar

Reinventing the global events playbook

The pivot to virtual events in 2020 was essential for brands to stay connected with their prospects and customers. As this becomes the new normal, brands have moved away from contingency planning towards long range planning - with virtual events at the center.

That’s why we’re hosting a panel with the top minds in event marketing from Hubspot, Zendesk, and Edelman to take a look back and look forward together - discussing what marketing leaders have learned from going virtual.

What you'll learn:

      • Tactics that worked in 2020

      • Promotional & engagement strategies

      • Hybrid event marketing program ideas

      • Virtual event technology

      • Areas for improvement in 2021

  • Kim Darling

    VP and Executive Producer Hubspot

  • Sarah Reed

    Sr. Director, Global Strategic Events Zendesk

  • Vanessa Pymble

    Head of Global Marketing Edelman

  • Melissa Matlins

    VP of B2B Marketing Vimeo

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