Frank Acosta is New York City’s modern-day milkman. For over a decade, the co-owner of Manhattan Milk has been delivering fresh produce and dairy to homes and offices in cities across the world — expanding to San Francisco, Los Angeles, and London. With a personalized, white-glove approach to the old-school service, Frank and the Manhattan Milk team have built a devoted client base from the ground up. Until this spring, Manhattan Milk primarily served coffee shops, offices, and other retailers. But in light of the COVID-19 outbreak, the company is bringing things back to basics. “We went back to our roots of home delivery,” Frank says. Throughout the transition, Acosta has relied on video and social media to stay connected to his clients. With no production team or professional equipment, Frank and the team shoot content primarily on iPhones, using Vimeo Create to craft videos that keep their audience informed and engaged. We reached out to Frank to hear more about Manhattan Milk’s DIY approach to digital content and how they balance their marketing efforts with the daily dairy grind.
Tell us about Manhattan Milk.
Manhattan Milk is a farm to table company founded on the nostalgic “milkman” concept. Our mission is simple: Deliver the freshest products straight from the farm to your table, and couple it with the highest quality service and a personalized touch.
