How to put a GIF in your next email

Aubrey is the senior manager of brand marketing at Vimeo. Fond of: horror movies, hot dogs, making cool stuff.
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Ready to take your email game up a notch? This comprehensive guide is here to make it easy to add a GIF to your next email send.

What is a GIF?

Why use a GIF in email?

GIFs boost engagement

GIFs are a great alternative to video

GIFs are eye-catching

How do you add a GIF to an email?

Using Vimeo, it’s as easy as 1, 2, 3 to insert a GIF in your next email campaign.

  1. In your "General" video settings, select “Create a GIF.”
  2. Select the start and end point of your GIF from your video timeline.
  3. Generate your email platform-specific embed code for your GIF to drop in your next email campaign, no coding required!

Best practices for embedding GIF in email

Avoid the spam filter

Use a GIF to boost your CTA

Choose your first frame carefully

Make your own when you can

How do you make a GIF?

All you need is a video and a Vimeo account to create a high-quality GIF in seconds. (Really!)

Things to watch out for when embedding a GIF in an email

Don't use one just to use one

They're not supported by every email client

Which email clients support GIFs?

  • Luckily, most major mobile and desktop email clients support GIFs! That includes Yahoo!, Gmail, AOL, and Apple Mail. Here’s a full list of the email clients that support GIFs: Android
  • Apple Mail
  • AOL
  • Comcase
  • Freenet.de
  • Gmail
  • GMX.de
  • iOS Mail
  • Lotus Notes
  • Mail.ru
  • Orange.fr
  • Outlook.com
  • Outlook 2000 - 2003
  • Outlook for Mac
  • SFR.fr
  • T-Online.de
  • Web.de
  • Windows 10 Mail
  • Yahoo!

How to make a GIF

How to make a GIF in Adobe Premiere

Step 1: Edit in your timeline

Step 2: Prepare to export

Step 3: Adjust your settings

Step 4: Export

How to make a GIF with GIPHY

Step 1: Head to GIPHY or use the GIPHY app

Step 2: Drop in your video

Step 3: Make your GIF

Step 4: Export your GIF

How to create a GIF using Vimeo

Vimeo interface for creating a GIF from your videos

Step 1: Upload your video

Step 2: Head to your settings

Step 3: Create your GIF

Step 4: Export or embed

How to embed a GIF in email with Vimeo

Step 5: Head to your embed settings

Step 6: Select your email provider

Step 7: Choose your GIF (or make another!)

Step 8: Choose your link

Step 9: Copy, paste, done!

Boost your emails with custom GIFs

If you want to go beyond embedding GIFs in Email, you can utilize Vimeo’s tools for hosting videos, the text-based editor, timeline editor, graphics tools, and the image-to-video converter.

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