
Are you a fan of blues music? What about vodka? (Or bourbon? Gin?) Then you need to know about Cathead Distillery. Founded in 2010 by longtime friends Richard Patrick and Austin Evans, Cathead is Mississippi’s first and oldest legal distillery. But just because the team of 18 has been making small batch liquor for a decade doesn’t mean they’ve stopped reinventing themselves. Cathead has been able to keep their entire team employed throughout 2020 by making an integral pivot to their core product offerings. As shelves began to empty of hand sanitizer and disinfectant earlier this year, Cathead saw an opportunity to meet a need in their community by hustling to provide over 30,000 bottles of free Comfort and Mercy hand sanitizer to people and hospitals in their home state. We chatted with Ali Besten, Market Manager for Cathead Distillery, to hear how they managed to pull off the large-scale production shift and how they use ecommerce video to spread awareness in their community.