How to enhance your Shopify store with engaging videos using Vimeo

Jane is a product manager at Vimeo who is primarily interested in inclusive products, design, and making an impact.
Jane Wu
Vimeo Shopify integration

Shopify streamlines running an online store by providing users with convenient features such as automated inventory management and fulfillment. It also offers a simple way to connect its monetization capabilities to your video content with Shopify integrations.

However, you’ll also need an all-in-one hosting service, like Vimeo, to publish and manage the videos you use in your integrated storefront. Read on to discover how to integrate Vimeo with your Shopify store for a more engaging purchasing experience.

You’ll discover how to:

  • Publish videos from Vimeo to Shopify product pages
  • Enhance the online shopping experience with engaging video content
  • Streamline video marketing efforts within your Shopify store
  • Customize and brand video players directly within your Shopify integration
  • Add shoppable video

Upload a product video to Vimeo

What are Shopify store integrations?

A Shopify store integration is a connection between the Shopify storefront, an Ecommerce platform, and your content. Connecting your Vimeo library to Shopify lets you easily showcase your videos on product pages. By linking the two platforms, you can directly publish videos from Vimeo, benefiting from its customization options, fast loading speeds, and powerful video marketing features, all within your Shopify store. By integrating, you’ll have advantage of Vimeo's customization tools, loading speeds, and video marketing tools. These and many other features make up Vimeo’s end-to-end retail video solution that provides everything you need.

Whenever a user views a video hosted by Vimeo on your product page, they’ll get a more enhanced experience, and you’ll gather analytics from that impression. You can also take advantage of unique features, such as video repurposing through Vimeo AI, which can generate an overall recap video or shorter moments from your video to include on your sales emails or product pages. 

Integrate Shopify and Vimeo

4 key benefits of integrating Vimeo with Shopify

Adding videos to your product and landing pages is an excellent way to personalize your Shopify storefront. Videos allow you to showcase your products’ unique selling features in a striking 360° view or a stylish close-up.

You'll need to host these videos somewhere to get the most out of a Shopify integration. Here’s what makes Vimeo one of the best places to showcase your work.

1. Fast loading speeds

Building momentum with your customers is essential for making a sale, so you don’t want a slow video to disrupt the shopping experience. Vimeo’s content delivery network (CDN) distributes your content over a worldwide network of servers so your videos load instantly. 

2. Automated video creation

Vimeo Create automates the process of creating video ads for flash sales, ad campaigns, and product highlights. You simply answer a few prompts and tell it which product the video is for, and the AI does the rest. 

3. Upgraded publishing workflow

You can publish your videos to product pages right from the Vimeo Create app or anywhere you can access your Vimeo library. With a Shopify integration, you can post multiple videos, check their engagement, and share them in other sales channels. 

4. Intricate customization

You can completely customize the look and feel of your Vimeo video player with branded colors, watermarks, and logos. If you bring your personal style to every element of your brand, when a customer views a video on your online store, they’ll know it’s genuine. 

How to integrate Vimeo with Shopify

Taking advantage of all these benefits is quick and easy with Vimeo’s Shopify integration. When you’re ready to discover what integrating Vimeo can do for your online store, follow these steps.

1. Enable the Shopify integration

Head to Account Settings > Connected Apps and click “Connect” next to the Shopify app. You’ll find it in the Ecommerce section.

The Shopify integration appears under the “Ecommerce” category.

2. Enter your store’s URL

Enter the URL for your online store using just the second-level domain name. For example, if your store’s URL is “examplestore.myshopify.com,” you’d just enter “examplestore.” Then, click “Connect” to continue.

A modal window is open to allow the user to enter their site URL.

3. Select a video to publish

Head to your Vimeo library and select a video you want to publish on a Shopify product page. Then, click the “Publish to social” button next to the video. 

The Publish to social icon is highlighted next to a video the user has selected.

4. Select the product the video is for

Click the Shopify tab at the bottom left and select the product your video is for from the Product drop-down list. Add additional products in the next drop-down to publish the video to multiple product pages. Then, click “Next” and finally “Publish.” The video will then appear in the image gallery of your Shopify product page.

A modal window is open and the user is selecting from multiple products.

For more on connecting and publishing to Shopify, visit our Help Center.

Vimeo x Shopify: Frequently asked questions

What can you connect to Shopify?

Shopify supports integrations with several ecommerce platforms and tools to streamline managing your ecommerce store. Here are just a few of the types of tools you might connect to Shopify:

  • Customer relationship management (CRM) software: Track customer profiles and update their purchase history or shipment information.
  • Email marketing tools: Update customers on their order status or invite them to revisit an abandoned cart.
  • Enterprise resource planning (ESP) systems: Handle customer support, order management, and inventory tracking.
  • Media platforms (like Vimeo): Publish ads and other content to all your marketing and sales channels.

What’s the difference between ecommerce management and ecommerce integrations?

Ecommerce management describes how you oversee your online store. It relates to your inventory management, marketing plans, and online storefront design — all the crucial aspects of how you do business online.

Ecommerce integration describes the process of connecting the various systems vendors need to run an online store, such as CRM, ERP, and email marketing. Integrations enable vendors to share data about customers, shipments, and inventory, allowing developers to automate processes such as order fulfillment and customer support. 

How can Shopify be integrated with other ecommerce platforms?

Thanks to its headless API and modular stack, your Shopify store can integrate with many different ecommerce tools. Simply open your app or plug-in and navigate to the settings. 

Can you integrate Shopify into any website?

Yes! If you log into your Shopify account and navigate to your domain settings, you can simply click “Connect existing domain” and enter your website’s URL. If you’d rather do it manually, update your website’s DNS record to change its CNAME to shops.myshopify.com. 

Is Shopify compatible with embedding shoppable video?

A shoppable video showcases your products in an interactive format. When viewers spot something they like, they can click on it for more details and easily add it to their cart.

The ideal way to incorporate shoppable videos into your Shopify store really hinges on your requirements and budget. If you're looking for a straightforward and free-to-low-cost option, consider using embed codes from video hosting sites like Vimeo. This approach works well for new stores or those with minimal video content needs.

Enhance your ecommerce storefront with Vimeo

For retail and ecommerce brands, video marketing isn't just beneficial—it can be a powerful customer magnet. The real question isn't whether video could help boost online sales, but how to maximize its impact.

Vimeo offers all the tools, integrations, and compatibility necessary to enhance your video marketing with Shopify or any other ecommerce platform. It hosts videos using a lightning-fast global CDN, offers a powerful browser-based video editor, and even generates AI-powered videos.

Learn how Vimeo’s Shopify integration can elevate your online presence in just a few clicks.

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