Ever since we launched Vimeo On Demand at SXSW 2013 (happy birthday, us!), we’ve seen an influx of YouTube creators selling their videos on our platform. We’re super excited to see so much great work being shared, bought, and sold on Vimeo and — most importantly — seeing creators earn that much-deserved money for their hard work. If you’re making videos and want to earn money from them without dousing them in ads, consider selling through Vimeo On Demand. Already, it’s helped tons of people including the creators of the hit web series High Maintenance sell their videos, their way. Allow us to demonstrate...
The high-quality home for high-quality videos
Since Katja and Ben dreamt up the show in 2012, High Maintenance has aggregated a passionate, loyal following that has streamed the series millions of times (more than 5,731,000 as of February this year, to be exact). Because of Vimeo’s high-quality viewing experience and creator-friendly revenue model, the meager benefits that a popular title might see on YouTube are magnified exponentially on Vimeo On Demand.
Vimeo On Demand means more money for creators.
When compared against average YouTube creator advertising terms (a $5 CPM), High Maintenance made more money selling directly to fans in just two days on Vimeo On Demand than it would have in over two years based on a traditional advertising revenue model. And High Maintenance isn’t the only Vimeo On Demand success story – Angry Video Game Nerd The Movie and Video Game High School are other fantastic titles that decided to monetize by selling work directly to their fans through Vimeo On Demand.
Do the math.
Curious about how the math would play out for your own videos on Vimeo vs. YouTube? We’ve created this handy calculator to help you visualize the difference between selling on Vimeo On Demand and monetizing with ads on YouTube.
Try plugging in your own data in our revenue estimator to see how much more money you could be making with Vimeo On Demand - just drag the sliders to set your expected number views, expected ad CPM, and the price you’d charge people to watch your video.
* — This calculator compares video views on YouTube to trailer views on Vimeo On Demand and assumes that:
- YouTube pays creators 55% of gross revenue from ads, which are displayed before 80% of video plays (Source: Digiday).
- Vimeo On Demand trailer views will convert to sales at a rate of 3.2% based upon our prior data (worldwide videos with at least 20 sales between 3/12/13 and 2/3/15).
- Vimeo pays creators 90% of gross revenue after deducting transactions costs. The transaction costs vary based upon price; the calculator uses average transaction per price point.
Now that you have a good idea of how Vimeo On Demand could work for you, why not give it a try? Start selling your videos and rake in that cold, hard cash.